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Category: P4: assignment 5

A5 | Formative feedback

I had a Google meeting with my tutor on 20 December to feedback on my publication evaluation. The assessment submission is here – A5: Publication Evaluation | For Formative Feedback. In this post, I summarise the feedback received.

  • Pleased to receive highly positive feedback on the work and presentation. Our discussion focused mainly on steps to further fine-tune the presentation of materials before assessment submission. The following bullets capture my ‘to-do list’.
  • Check video link in Padlet as tutor found the sound cut out when viewed it – could be an issue with embedding Vimeo in Padlet / slow internet connection of the viewer. Noted that there have been problems elsewhere with video embeds.
  • Fine-tune wording from perspective of assessor coming cold to the work – signpost to allow quick reading of the gist, followed by selective aspects of the detail. I possibly have a tendency to over-explain out of anxiety over readers misunderstanding/interpreting my meaning. Though appreciate that overwhelming with too much information can have the same effect – perhaps more so with visually inclined readers.
  • Populate separate press/media tab in Padlet to draw it out / link with LO1 – but also leave contents in current A3 section.
  • Double-check all links work.
  • Over-all, take care not to over-package given the limited time available for assessment.

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A5: Publication Evaluation | For Formative Feedback

As previously mentioned, I agreed with my tutor to create this assignment primarily as a video presentation A5: planning. All materials are also included in the padlet: https://oca.padlet.org/Fitz/drifting. The submission for this assignment comprises:

A5 Submission

Video presentation

SYP video presentation by Andrew Fitzgibbon

The script for the video can be viewed here:

Synopsis of Work and Promotion

This was developed from A4 and substantiates the story conveyed in the video: https://fitzgibbonphotography.com/drifting-synopsis/.

Assessment Submission

The assignment also requires an explanation of how the work will be submitted for assessment. I propose (after earlier discussions with my tutor) that this will be through the Padlet: https://oca.padlet.org/Fitz/drifting

Made with Padlet

The padlet itself explains the submission: a) the SYP video b) the Drifting website c) The Synopsis of Work and Promotion. In addition, I created two short additional documents to be included as part of the submission and included them on the padlet:

A memo of outcomes of learning against the PH6SYP learning objectives:

A schedule of references used during research for SYP, including industry research on the Photoblogger. Neither the padlet nor the online materials lend themselves well to academic referencing, so I’ve created this PDF schedule of references instead:

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A5: planning

The requirements for A5 in the course manual are:

Submit a 2,000-word reflective account of the resolution of your publication (i.e. the work you have done since Body of Work). You should discuss in depth how you have resolved your major publication and justify your particular choices relating to its publication. Evaluate your efforts to engage an audience with your major project and the related themes. This should be a fully illustrated and referenced piece of academic writing.

You should also reflect upon the feedback you documented throughout the publication of the work, and also describe how you might either develop and/or promote the work further. If appropriate, you should include installation shots and a press book and/or visitor’s book.

In A4 discussions with my tutor, it was agreed that it was acceptable to submit this as a video presentation accompanied by a script. This is on the basis that there is already considerable written work around SYP – the materials on the website, the Padlet, and the online Synopsis of work and promotion. I’ll compile a list of references to add to my materials for the academic context.

I learned about writing for the spoken word when writing the narrative for my Drifting video – what sounds good in one’s head may not work so well when spoken out loud. Therefore, I’ll be reading the script out loud as it is edited to avoid rework once voice recording starts. Content-wise, I intend to address the context of the progression of my SYP work as well as the work itself (ie the challenges I’ve faced through OCA organisation).

I’m also conscious of my own limitations as an ‘actor’ when reading out loud (I originally voiced the Drifting narrative). However, I found some useful advice from an author who also read Audible books – be loud, be slow (150 wpm max), and don’t drone (say the words naturally as if you are telling the story, not self-consciously reading).

In the video, I plan to show the site-specific exhibition images as a background and demonstrate the mobile interactivity of the poster QR codes.

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