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Category: P2: assignment

A2: Rework: final publication proposal

The project proposal has turned into a mini saga, with my first tutor leaving the OCA without formalising feedback, me doing minor edits based on the informal feedback, and then my new tutor giving additional feedback A2: Tutorial and re-Feedback (new tutor). As well as the general feedback, I liked the suggestion of working the assignment as if it were an application for Arts Council England (ACE) grant funding – it could then be used as a template and experience for any future funding applications.

I did further research on the ACE requirements, tips for writing grant applications, and a review of successful applications (see research materials on Padlet – Based on this and the content of my earlier draft, I’ve created a final version of the proposal and attach it here as a pdf.

What was particularly valuable about this exercise was working within the character limits for each area that are set in ACE’s Grantium platform. This made me see just how concise such proposals need to be.

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A2: Tutorial and re-Feedback (new tutor)

This post supersedes the incomplete feedback from my previous tutor (who has left the OCA) – see A2: tutorial and amendments to proposal (superseded).

We used this introductory session (15/9/21) to catch up on my overall progress on the module, outline a strategy for taking the work forward, and reassess A2 (publication proposal), with fresh insights and in the context of the outline strategy to use the proposal as a reusable proposal document. In terms of the overall learning approach, the introduction of a Padlet ( act as a map for the territory of the detailed blog and to facilitate interaction with my tutor is already proving to be a refreshing change.

The feedback I’ve received is perhaps the most comprehensive ever during my time at the OCA (though it does also serve as a transition / catch up document). I note areas for further work / research:

  • Publication proposal itself – no need to rewrite now but should be treated as a living document to edit as work progresses. Key points are: a) ensure outputs are immediately apparent to first-time reader, b) bullet point key deliverables / dissemination setting, c) artist statement is suitably conversational – if influenced by Impressions Study visit (or other sources), mention that – Dr Pippa Oldfields comments did make an impression at the time, but Gilda Williams’s how to write about contemporary art is a more recent influence. d) review resources suggested by tutor to self-evaluate artist statement and generate ideas /key words in respect of siting and audience engagement that might be recycled.
  • Learning outcomes – areas for attention: a) make publication more visual/concise, b) take care not to blog about details that may be best not written (re previous tutor/OCA experience) – since amended, c) log potential installation sites (4) in padlet as supplement to more contextual content, c) include info on photoposter printers/fabrication research, d) ensure benefits focuses on outcomes (affect on audiences / potential meanings), d) tweak artist’s statement over next few assignments / refer to example exhibition catalogue / website engagement e) consider interview at end point – journalist / OCA discussion.

There are a number of things that require attention – though some have already been addressed within the detail of the blog. To track my own progress, I’ll ticked off ( ) items or link to other blog posts to mark completion. I’ve also created working documents for the publication proposal and artist statement for use as work progresses.

My further reading / thoughts arising are here: Siting and Audience engagement: further reading

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A2: tutorial and amendments to proposal (superseded)

NOTE – post superseded as formal feedback was not completed by my previous tutor and additional feedback has been obtained from my new tutor. See A2: Tutorial and re-Feedback (new tutor)

My video tutorial on 14 July was positive and encouraging. A few minor adjustments were suggested for my proposal, but otherwise it was confirmed that it achieves what is required.

The main adjustments made were :

  • Explain more about the justification for using a site-specific location, rather than a gallery space; for example stats for foot fall in outdoor spaces vs galleries and its perceived accessibility. This I’ve done with some footfall statistics, comparing Liverpool’s Albert Dock (outdoor space where the extended Leeds & Liverpool Canal ends) and The Open Eye Gallery (photography gallery, just off Albert Dock).
  • Include a mock-up of the display and also consider the merits of a simple contextual panel that would explain the work to the public. There is already a mock-up of the poster-print in the proposal, which will be extended into an in situ mock-up for A4 (discussed some ideas about this during the tutorial). I thought about a contextual panel and decided it would be difficult to include along side posters attached to canal-side railings. However, on reflection there is also substantial contextual information included on the project website, which viewers would access through the QR codes on the posters.
  • Include additional references to reading to emphasise academic rigour. I have done this for the purposes of the OCA presentation. However, I had in mind that the anticipated reader of the proposal (for example a site owner) would not necessarily be interested in academic references but everyday language and practicalities.

I attach the updated proposal here for reference, with a note to myself to look into how updates/reworks are managed within the OCA VLE.

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A2: self-evaluation

I’ve made this evaluation against the ‘assessment criteria’, rather than the ‘learning outcomes’ documented in the course material. I suppose the course material will eventually be updated to reflect the more recently introduced assessment criteria. In the meantime, taking this approach will avoid a remapping exercise when it comes to assessment submission.

I completed this self-evaluation when I had a final draft of my assignment and made minor adjustments to it based on my reflections here.

Creativity 20%
Make creative decisions in the resolving of a body of work that employs appropriate media and techniques articulating a personal creative voice.

My work reflects the grittier side of life along a deindustrialised waterway, therefore placing it indoors on white walls in a traditional gallery setting would seem incongruous. On the back of the pandemic, there are practical issues in finding gallery space with the huge backlog of artists waiting to exhibit. Therefore, I am planning for outdoor exhibitions with prints made on weatherproof PVC sheeting. The prints will be poster-like with a slogan encouraging viewers to engage with the environment of the waterway and to watch my film on mobile devices, through a QR code scan.

Presentation and Outcomes 40%
Articulate and synthesise ideas and research in the presentation of a body of work to an audience.

In this case, the audience for my proposal is my tutor. I believe the presentation is thorough and gives all the information needed to understand and assess the proposal within the 2000 word limit. It reflects my research on audience engagement and costing proposals, including the notion of ‘in-kind’ costs. It is built around the idea of ‘partnering’ in order to fund the costs of an outdoor exhibition.

Professional context 20%
Independent dissemination of a personal creative voice. Articulate independent judgements and identify opportunities for professional and or personal development.

The proposal involves negotiating display sites and sponsorship for photoposter costs – making the most of the opportunity to engage in the development of my professional practice in the commercial environment. It also involves seeking publicity through regional media outlets and other channels for publicising work, such as film and photo competitions.

Knowledge 20%
Demonstrate comprehensive critical knowledge, understanding and reflection of relevant techniques and theoretical context(s) emerging from your outcomes

The proposal demonstrates a solid knowledge of work proposals, including objective setting, technical specifications, timelines and costings. Articulated in businesslike language, avoiding the use of artistic jargon that may alienate many non-arts based readers of the proposal.

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