I’ve made this evaluation against the ‘assessment criteria’, rather than the ‘learning outcomes’ documented in the course material. I suppose the course material will eventually be updated to reflect the more recently introduced assessment criteria. In the meantime, taking this approach will avoid a remapping exercise when it comes to assessment submission.
I completed this self-evaluation when I had a final draft of my assignment and made minor adjustments to it based on my reflections here.
Make creative decisions in the resolving of a body of work that employs appropriate media and techniques articulating a personal creative voice.
My work reflects the grittier side of life along a deindustrialised waterway, therefore placing it indoors on white walls in a traditional gallery setting would seem incongruous. On the back of the pandemic, there are practical issues in finding gallery space with the huge backlog of artists waiting to exhibit. Therefore, I am planning for outdoor exhibitions with prints made on weatherproof PVC sheeting. The prints will be poster-like with a slogan encouraging viewers to engage with the environment of the waterway and to watch my film on mobile devices, through a QR code scan.
Presentation and Outcomes 40%
Articulate and synthesise ideas and research in the presentation of a body of work to an audience.
In this case, the audience for my proposal is my tutor. I believe the presentation is thorough and gives all the information needed to understand and assess the proposal within the 2000 word limit. It reflects my research on audience engagement and costing proposals, including the notion of ‘in-kind’ costs. It is built around the idea of ‘partnering’ in order to fund the costs of an outdoor exhibition.
Professional context 20%
Independent dissemination of a personal creative voice. Articulate independent judgements and identify opportunities for professional and or personal development.
The proposal involves negotiating display sites and sponsorship for photoposter costs – making the most of the opportunity to engage in the development of my professional practice in the commercial environment. It also involves seeking publicity through regional media outlets and other channels for publicising work, such as film and photo competitions.
Demonstrate comprehensive critical knowledge, understanding and reflection of relevant techniques and theoretical context(s) emerging from your outcomes
The proposal demonstrates a solid knowledge of work proposals, including objective setting, technical specifications, timelines and costings. Articulated in businesslike language, avoiding the use of artistic jargon that may alienate many non-arts based readers of the proposal.